The Swimming Club Parable: Why Effective Evangelism Is Nearly Impossible Today
Here's a parable. Let's say that you love swimming. You love swimming so much in fact that you are part of a swim club. You believe that swimming is the healthiest thing a person could do, and you feel stronger and more vibrant when you are actively swimming. Every week, you meet with your swim club to do laps together and then go out for drinks. It's one of the most enjoyable parts of your week, and you see this as incredibly important. You and I are good friends, in this parable at least. And as an advocate for swimming as the key to a healthy life, you keep inviting me to the swim club. You use various enticements to get me to go. You even introduce me to another swim club member in the hopes it will push me over the edge. Do you know where this parable is going? Read on for the conclusion. (from www.goodlife.org.au/squads) Clear of Covid, I have resumed my planned sabbatical schedule. It was hard to let go of the planned visits in Hamburg and Frankfurt, but the wise pat...