Decline & Renewal, 15: Rick Gibson Guest Column
Editor's note: Here’s another in our series of guest columns on church decline. We’re about the shift to articles on renewal, but I still have a couple more that help us think about decline. Our tenth guest column is from Rick Gibson, a native of Bakersfield, California. Rick worked with Jeff Walling at the Mission Viejo Church of Christ in Orange County, where he ministered for 11 years. He is now the Chief Marketing Officer and Vice President for Public Affairs and Church Relations at Pepperdine University. As CMO, Rick leads Pepperdine’s efforts to elevate the brand and reputation of the University. Rick brings his carefully honed vision for “image” and “branding” to the struggles of our West Coast churches. The View from Rick Gibson 10 Things Apple Knows that Churches Forgot I recently read an article that outlined the various views of the major Christian churches in America. The web-based article contained a cleverly animated info graphic. Click on a particula...