How Far Does Your Water Travel

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The environmental price of drinking bottled water is more than the plastic in the bottles. Another contributor to the cost is the transportation involved. If your bottle of water comes from Maine, that bottle has to travel across multiple state lines to get to you unless you live in New England. That requires interstate commerce for something you could have obtained by simply turning on the tap.

An Italian grocery company has decided to start promoting local water over bottled water that must travel long distances. Their campaign is running into heavy resistance from the water companies -- because water is big business. Fiji water, for example, is the #1 industry in all of Fiji, and it just involves bottling water from Fiji and putting it on ships to sell in the US.

In the YouTube clip below (sadly only available in Italian), the actor is a well-known Italian comedian. She demonstrates how "crazy" it is to get a glass full of water from a distant mountain spring when good quality water is available out of the tap. Do you agree with this perspective? Let me know.

Comments

mrdildine said…
Two words: Erin Brockovich. Two more words: Kettleman City.
December 8, 2010 at 12:56 PM
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